The idea behind the campaign is to celebrate how proud Power NI are to have touched the lives of so many people across Northern Ireland for literally generations. The story revolves around a local family, a lava lamp and a little serendipity. The twist at the end of the story leaves us in no doubt that the world is often a lot smaller than we might think and everything is connected. The pictures are accompanied by a beautiful new version of the Ash song ‘Shining Light’. Specifically rearranged for the commercial by John Walsh and beautifully sung by local singer/songwriter; Triona Carville. The commercial was directed by the award-winning Scottish Director, David Eustace.