UNIFLU // BOXER
Uniflu came to us to look at the overall brand. Research showed not only was Brand awareness very high, but people also loved the cartoon commercial than had been running for quite a few years. Our approach was not to throw the baby out with the bath water, but to build on the brand heritage. To do this we created a new TV campaign that featured the original trainer with a new protégé. We created it in 3D, to give the brand a more modern look, something we took all the way through to packaging.